BELIEVE

WELCOME TO JUAN VERDE´S WORLD

TO COMPETE OR SIMPLY SURVIVE

FOLLOW YOUR DREAM AND LEAD THE WAY TO SUCCESS

CHANGE STARTS WITH BELIEVING

Juan’s Vision

Juan Verde is a leading voice regarding sustainability for businesses.

He instills in companies, institutions, and governments the imperative of continuous innovation as a driving force for competitiveness.

His goal is to highlight the paths by which the global community can reduce its environmental impacts, while simultaneously fostering economic growth.

Partial list of clients, collaborations and partnerships

Book

In “Soñar Es Poder”, Mr. Verde, former advisor to President Obama, describes the events that led him to the United States. The book relates the tale of how he discovered his dream, and how he fought to achieve it.

It is a story full of enthusiasm and struggle, conviction, and courage—a story that starts in a little town in the Canary Islands and ends in Washington, D.C. at the White House.

In his memoir, Juan explores the value of believing in one’s dreams and feeling passion for one’s profession.

He reflects on the importance of taking risks and seeking to always serve others because, for him, these ideas are not just pillars upon which to build a career—they constitute the principles of his life philosophy.