Juan is a compelling public speaker with a particular focus on helping
organizations navigate key emergent issues:

Sustainability, circular economies, and making the transition toward a new economic model.

Green Economy: A Unique business and investment opportunity

We are witnessing unprecedented growth in the use of green technology and innovation, which will lead to historic business and investment opportunities for companies that know how to make the most of the moment. We’ll be more environmentally responsible not just because it’s ethical and the right thing to do, but especially because of the huge economic opportunity and competitive advantage it poses.Juan Verde

Juan’s belief is that we find ourselves amid a transition to a zero-emissions economy, which is proving to be the catalyst for rapid and unprecedented innovation.

This is creating tremendous investment and business opportunities for companies, institutions, governments, and entrepreneurs alike.

Juan’s vast experience in the public and private sectors, his extensive consulting record with prestigious international organizations and multilateral entities, and his work with former U.S. Vice President Al Gore have all helped develop his unique vision for business and investment opportunities in a post-carbon global economy.

The world must be prepared for the fourth industrial revolution in sustainability, as it is the most likely source of both investment and profitability in the future

Innovation, leadership and an entrepreneurial spirit:

Innovation and an entrepreneurial spirit as keys to competitiveness in the 21st century

“The best way to boost competitiveness and survive is to constantly innovate. Innovation is no longer an option. It’s a must.”Juan Verde

As economies continue to globalize, businesses must constantly re-design and re-define their strategic models to adapt to the needs of an ever-expanding consumer base.

In this speech, Juan talks about his vision regarding the importance of innovation for companies as the key to economic growth and competitiveness, the relevance of an entrepreneurial spirit as the force of innovation, and the role the entrepreneur must play within an organization.

From his perspective as a founder, majority shareholder, executive, and strategic consultant to global businesses and institutions, he identifies these described elements as requisites for any company to have a competitive advantage in today’s evolving and ever-changing economic landscapes.

Internationalization, exports and global economy strategies:

Why companies should be looking for new markets outside of its country – business opportunities in the United States:

“Internationalization is within the reach of every company, but not without first carrying out a process of analysis and preparation. Nowadays, internationalization is more of a necessity than an option, since it is mandatory to create projects that can be adapted to diverse markets.”Juan Verde

In this presentation, Juan highlights his experience as Deputy Assistant Secretary of Commerce for Europe during Barack Obama’s administration, and as an international trade consultant for numerous companies and governments.

Juan’s extensive knowledge from his career as a consultant for the internationalization processes of several companies such as The Inter-American Development Bank, The International Finance Corporation (World Bank), Santander Bank, Cisco, Google, and ABB, enable him to provide a broad vision on how and why companies should internationalize.

Obama’s keys to success:

Lessons and best practices learned and applicable to businesses or
organizations undergoing change.

“The USA led the 20th-century world economy because they led innovation. Today, the competition is more intense, the challenge is more difficult, which is why the country leading the innovation race in the 21st century will also lead the world economy…!”Barack Obama


Barack Obama’s Presidential Campaign was selected by Forbes Magazine as one of the most innovative businesses in the world. This accolade came because of the campaign’s implementation of disruptive communication and marketing strategies to reach voters, as well as its unique organizational management model. This was all possible due to the unprecedented use of new technologies and “big data.”

As a political consultant, Mr. Verde has worked on 14 political campaigns, including the presidential runs of Bill Clinton, Al Gore, John Kerry, Hillary Clinton, Barack Obama and President Biden’s.

With his practical knowledge and political savvy, Juan offers a firsthand perspective of the highly successful strategies implemented by these campaigns.

The key takeaways presented in this speech can be applied to any organization seeking to improve its competitiveness and promote higher growth.