Innovation, leadership and an entrepreneurial spirit:
Innovation and an entrepreneurial spirit as keys to competitiveness in the 21st century
“The best way to boost competitiveness and survive is to constantly innovate. Innovation is no longer an option. It’s a must.” — Juan Verde
As economies continue to globalize, businesses must constantly re-design and re-define their strategic models to adapt to the needs of an ever-expanding consumer base.
In this speech, Juan talks about his vision regarding the importance of innovation for companies as the key to economic growth and competitiveness, the relevance of an entrepreneurial spirit as the force of innovation, and the role the entrepreneur must play within an organization.
From his perspective as a founder, majority shareholder, executive, and strategic consultant to global businesses and institutions, he identifies these described elements as requisites for any company to have a competitive advantage in today’s evolving and ever-changing economic landscapes.
Obama’s keys to success:
organizations undergoing change.
“The USA led the 20th-century world economy because they led innovation. Today, the competition is more intense, the challenge is more difficult, which is why the country leading the innovation race in the 21st century will also lead the world economy…!” — Barack Obama
Barack Obama’s Presidential Campaign was selected by Forbes Magazine as one of the most innovative businesses in the world. This accolade came because of the campaign’s implementation of disruptive communication and marketing strategies to reach voters, as well as its unique organizational management model. This was all possible due to the unprecedented use of new technologies and “big data.”
As a political consultant, Mr. Verde has worked on 14 political campaigns, including the presidential runs of Bill Clinton, Al Gore, John Kerry, Hillary Clinton, Barack Obama and President Biden’s.
With his practical knowledge and political savvy, Juan offers a firsthand perspective of the highly successful strategies implemented by these campaigns.
The key takeaways presented in this speech can be applied to any organization seeking to improve its competitiveness and promote higher growth.